Like a lot of Swedes, he speaks near perfect English with an American accent, only occasionally betraying his Swedishness by enunciating slightly too well, the way they do in ABBA songs. In person, Kjellberg is affable, articulate and low-key. Forbes estimated that in the 12-month period ending in June 2015, he made around $12 million before taxes. He has no easily defined talent–he can’t sing, can’t dance, can’t act–but over the past six years Kjellberg has uploaded around 2,800 videos to YouTube, which collectively have amassed more than 12 billion views. Most people over 30 haven’t heard of him, but he is a bona fide global celebrity of an entirely new kind: if you track his numbers on Google Trends, which is admittedly a very rough metric of fame, he ranks only slightly below Tom Cruise. He’s 26 and lives in Brighton, U.K., though he grew up in Sweden. PewDiePie’s real name is Felix Kjellberg.
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